Thursday, March 31, 2011

Colour Effect

Colour meaning in every culture have different meaning.

White
Is the sum off all colour in terms of additive colour mixing.
It's perfect, and symbolises light, purely, modesty, truth, neutrality, intelligence, science and precision - but also stand for emptiness and the unknown.
Anything intended to be hygienic is also white.
Being "whiter the white" suggests irreproachable behavior.
The word "candidate" coma from the Latin "Candidus" and Means gleaming white, snow-white, natural, straight-forward and sincere.
White is not colour; is achromatic.

Yellow
Stand for sun, light, ripeness, warmth, clarity, planning, law, optimism, trusting forwards, sensitivity, luxury, joie de vivre, freshness, cheerfulness, kindness, change and Extroversion.
But also suggest conceit, presumption, arrogance, envy, jealousy, miserliness, egoism, venom.
In English, "Yellow" also means cowardly.

Orange
Symbolises joy, efficiency, liveliness, fun, extroversion, excitement, affirmation of life, exuberance, energy, activity.
But also seem fanatical and symbolises roughness and pushiness.

Magenta
Stand for idealism, qiatitute, commitment, order and sympathy.
But also for snobbishness, arrogance and dominance.

Red
Is vitality, joy, activity, activation, energy, dynamism, temperament, impulsiveness, warmth, passion, temptation, arousal, the will to conquer, zest for action, eccentricity and viojour.
But also strain, danger, violence, chaos, anger and hatred.

Violet
signifies any seriousness, magic, vanity, extravagance.
but also pushiness and conflict.

Blue
Symbolises relaxation, outcome, results, sympathy, trust, friendliness, reliability, expansiveness, reaction, harmony, contentment, clam silence, passivity, infinity, cleanliness, hope, consolidation, cleverness, science, preservation, longing, imagination, courage, sportiness.
But it can also convey cold, coolness, neglectfulness, obstinacy, naïveté , satiation or melancholy.

Green
symbolises stamina, freshness, tenacity, relaxation, nature, vegetation, naturalness, clam, generosity, health, confidence, it seem outgoing, joyous, regenerating, complete.
But also suggests indecision, laziness and impersonal behaviour.

Black
Is resistance, impenetrability, darkness, functionality; it seem dramatic, mysterious, reserved.
But also symbolises heaviness, brooding, gloom, negation, isolation, constriction, pessimism.
Black is not colour; is achromatic.


From:
The Little Know-it-All
Common Sense for Designer
By Deigestatalten Verlag

Ps: maybe you find something not fit with the book, that means when I summary it, I make a mistake when I write it down in my paper. (you can help me to correct it, thx)

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